The Hart of London
Heart of London Business Alliance (HOLBA) partnered with Veolia and Westminster City Council to commission Faith to create an innovative festive installation. The result is the Hart of London, a life-size illuminated hart (stag) utilising 2,000 recycled plastic bottles for its winter coat. The bottles were collected by HOLBA's members businesses across the West End of London. The Hart was on display in the garden outside St James’s Church, 200 yards from Piccadilly Circus. As part of the Hart installation, there is a £3 tap donation point to raise money for the Church’s charity which offers night shelters for the homeless, support for asylum seekers and free counselling services. Every tap donation will see the Hart light up with beautiful illumination, creating a magical moment that visitors are sure to remember.
Heart of London Business Alliance announcement
